Case Study 264 Blythwoord Rd Fyans Creek

by Cyber Audience July 28, 2022

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Objectives

Greater buyer interest
More competition on listings
More online enquiries
More buyers at open homes
More inspection requests

Strategy

To obtain wide & relevant reach by lifting engagement levels, creating early & competitive interest through pre-market content exclusive to social media audiences before promoting public listing.

Results Summary

Total Campaign Online Listing Enquiries 115

Total Ad Spend Budget $200

Pre-Market Campaign

People reached 12,936
Comments 150
Engagement 4,622
Conversion (*) 36%

Full Release Campaign

People reached 6,029
Comments 76
Engagement 3,204
Conversion (*) 53%

(*) Conversion = Engagement / Reach (see more metric definitions)

Pre-Market Social Media Post

Full Release Social Media Post