Case Study 478 Riverside Ave Mildura

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Objectives

  • Greater buyer interest
  • More competition on listings
  • More online enquiries
  • More buyers at open homes
  • More inspection requests

Strategy

To obtain wide & relevant reach by lifting engagement levels, creating early & competitive interest through pre-market content exclusive to social media audiences before promoting public listing. 

Results Summary

Total Campaign Online Listing Enquiries 166

Total Ad Spend Budget $350

Pre-Market Campaign

People reached 14,448
Comments 130
Engagement 5,188
Conversion (*) 36%

Full Release Campaign

People reached 19,614
Comments 10
Engagement 2,429
Conversion (*) 12%

(*) Conversion = Engagement / Reach (see more metric definitions)

Pre-Market Social Media Post

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