Case Study 121 Thomas Street Gerogery West

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Objectives

  • Greater buyer interest
  • More competition on listings
  • More online enquiries
  • More buyers at open homes
  • More inspection requests

Strategy

To obtain wide & relevant reach by lifting engagement levels, creating early & competitive interest through pre-market content exclusive to social media audiences before promoting public listing. 

Results Summary

Total Campaign Online Listing Enquiries 70

Total Ad Spend Budget $250

Pre-Market Campaign

People reached 5,530
Comments 57
Engagement 1,432
Conversion (*) 26%

Full Release Campaign

People reached 11,574
Comments 42
Engagement 3,240
Conversion (*) 28%

(*) Conversion = Engagement / Reach (see more metric definitions)

Pre-Market Social Media Post

Full Release Social Media Post 

 

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