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Social Media Marketing Blog
Tips and tricks for more efficient and effective digital marketing activities
How To Make a Tricky Facebook Comment/Conversation Private
How do we turn a tricky Facebook comment/conversation on our Business Page into a private message? One way is to respond to the comment with a message instead of a comment (reply). It’s beautiful because it makes the conversation private (kind of like taking it offline) but lets others know that it is being handled (not[…]
Use Trending Emoji To Gain Brand Awareness
Every now and then, special emoji are released through Twitter Hashtags to group conversations around seasonal or highlight events. Businesses can use this to obtain organic brand awareness. What is a trending hashtag emoji? It is when Twitter automatically adds an emoji to a tweet when a particular hashtag is used. For example, the Australian[…]
3 Content Marketing Tips For Instagram
1. #Hashtags seem to attract more interest on Instagram than other platforms Hashtags seem to attract ‘likes’ on Instagram in a way that they do not on most other platforms. Using a hashtag on Facebook or Twitter may never place your brand in a list or a public conversation unless you strike it lucky. However, it’s #parforthecourse[…]
Top Business Social Media Marketing Priority 2016
While are there are many valuable activities to do on social media for business and organisations, the single most important priority for 2016 is to take control of your Google+ profile (and associated business listing and YouTube channel). Once you have branded your business on the two most powerful search engines in the world (G+[…]
About Us
Social Media Marketing
Cyber Audience is a Melbourne based business servicing clients in Australia, New Zealand and the UK. We specialise in management and training services for business and organisations who want to outsource their social media and content strategy or up-skill internal teams. Our social media strategy focuses on audience profiling and the art of creating accurate messaging for each profile. Our approach is analytical and iterative. Every activity is measured and the results analysed and strategy choices refined. We have no minimum contract periods on the basis that our services are results oriented. Clients need only continue using Cyber Audience services from month to month because they are enjoying the results and have complete satisfaction with the services we provide.
Planning
Research & Development
Implementation
Setup, Content Creation, Distribution & Marketing
ITERATION
Measurement, Anaylsis & Adjustment
Communication
Reporting & Relationship
Our focus
The Pillars of Cyber Audience Strategy
Audience Profiling
Cyber Audience campaigns begin with target audiences and the development of customer psycho-graphic profiles. We focus on what they think, need and feel. Today’s culture means that customers have the power, not companies. Refusing to take the perspective of the customer means that brands are drowned out by all the noise and shunned by the very people they need. Cyber Audience changes that and delivers brands back into customer conversations.
Accurate Messaging
The only option in a noisy world is to create the right message for the right people and bypass those who were never going to convert. Once a brand is able to think like its customers, great content can begin to take shape. Customers expect brands to understand them and shun the ones who don’t. We focus on delivering precision messaging to the most valuable people.
Cyber Connections
Through the use of content outreach, search engines and social media advertising, our approach brings a brand to life and connects it with cyber audiences. Instead of companies watching the brave new cyber world from the sidelines, we enable brands to flourish, grow and reach the audiences they need. Cyber audiences are essential to modern day commercial survival. There is no need to feel scared or left behind…