Social Media &
We build and nurture long term relationships between people, brands and communities through social media and conversational marketing.
Based in Parkville (Melbourne, Australia) we specialise in building Messenger conversations that integrate automation with a client's human team. We leverage paid advertising to increase visibility and offer community management or training to businesses and organisations who want to up-skill internal teams in social media strategy.
Our Messenger and social media strategy focuses on audience profiling and the art of creating accurate messaging for each profile. Our approach is analytical and iterative. Every activity is measured and the results analysed and strategy choices refined.
We prioritise client empowerment. We do this by investing heavily in understanding the nuances of each client we work with and by providing data that strengthens the decision making process by the client on the ground. Assets are developed that each client is firmly in control of so that the return on each client's investment is amplified well into the future, beyond the duration of a particular project or campaign undertaken with Cyber Audience.
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From Our Clients
Return On My Investment
The word that comes to mind that best describes Cyber Audience is 'Integrity'. The working relationship with my Project Manager at Cyber Audience is very good - Pamela understands me well and is quick to grasp concepts unique to my industry. Before working with Cyber Audience, I was working with an American Adwords company who, in comparison, were hopeless and I was nervous to work with Cyber Audience in case they didn't know what they were doing. But luckily they were recommended by someone I trust. Having now worked with Cyber Audience going on 18 months, there is no comparison to other agencies or marketing experiences I’ve had - they are great. I have seen a return on my investment - we’ve built a substantial mailing list and continue building sales. I don’t know of anything that could have been better and the element I value the MOST about working with them is once again, integrity.
Having worked with Pamela now for the last few years, not only has she been completely professional and outstanding in her work, but her guidance, knowledge and ability to perfectly understand what we are aiming to achieve has been second to none.
Pamela has always made herself available to answer any questions and appreciate the constant communication and feedback. I look forward to continuing to work with Pamela and her ongoing support in the future.
A new focus on the 'persona' of the target market
Very Impressive, well structured presentation that was tailor made for us and our clients. We found that the pacing, interaction and the content were perfect. The succinct delivery of relevant content which was educational was the most impressive element. There was not a single point in the consultation that any of the team here thought it was a waste of our time - everything was relevant and very helpful. There were three of us in the consultation and we all had separate takeaways that we shared after the meeting. The main one we all shared was a new focus on the 'persona' of the target market and to understand the funnel of where our message needed to match the client. Could anything have been better? No.
Pamela is like a fairy that works away in the background to keep your social media healthy.
Her energy and passion is clearly demonstrated in the quality of her work. She provides sound and logical advice when dealing with adverse situations. She has helped us grow our profile significantly through quality content and strategic planning.
Pamela has earnt my highest recommendation because she has taken time to gain an understanding of our business, provides exceptional service, she is there looking after our interests when we can’t be and always delivers what she promises.
Thank you Pamela – you’re fantastic!
Dave and the team at Safety Dave cannot express enough how valuable Pamela Crawford’s Cyberaudience social media expertise and knowledge has greatly assisted our business.
We would not hesitate is recommending Pamela and her team for your social media and in house training expertise. Staff gained new skills, extensive knowledge and have gone from strength to strength.
Cyber Audience (Pamela Crawford) has done a number of educational presentations for me in a variety of different contexts about the use of Social Media in my field. Each time she has done this engagingly with useful practical application. The people who have been part of the training have consistently rated these sessions very highly. I would recommend her as a highly skilled and effective social media trainer/consultant.
Unique, Creative and Second-To-None
Our Cyber Audience trainer (Pamela Crawford) has been an invaluable resource to our business since she has been coaching our team in social media marketing and strategy. Her insights regarding holistically linking marketing concepts, strategy roll out techniques with the science of social media are unique, creative and second-to-none. Pamela has excellent communication skills; her personable nature and ability to detail new and complex information meaningfully and transparently to a novice, means accessing a satisfying rate of learning is guaranteed.
I recently did a full day of training with Pamela on social media strategies in particular Facebook Advertising and using Power Editor. I found the training to be extremely beneficial and well-structured. The additional resources and templates provided to me on the day were a valuable tool that I have found myself using frequently after the training. The training was easily accessible and was clearly tailored for our business needs. Pamela provided clear and concise information.
Cut Through and Visibility
The Diocese of Melbourne has engaged Pamela to upskill our personnel on making the most of social media and the common pitfalls to avoid. Pamela’s presentation reflects a good understanding of her audience and is designed to meet them ‘where they are at’. There are many takeaways that can be immediately implemented to provide cut through and visibility on the web.
A Revealing and Enjoyable Achievement
By the end of the process and as we reviewed the content, I was amazed at how accurately we could paint a mental picture of each group. The profiles have been refined during subsequent sessions and they've become powerful templates from which we have been able to design our marketing strategies which will be effective for each demographic. As well as being able to see the strategies that are likely to work for a particular group, an unexpected but important side effect of the profiling is that we can also see the ones that are not likely to work. The results of this process have been a revealing and enjoyable achievement.