Turn your social media posts into lead gen machines with chat marketing
What Is Chat Automation?
When a user types a trigger keyword or phrase on a social media post or directly into a messaging platform, a useful conversational "chat bubble" appears with more information about a product.
In a real estate example, buyers who see a post about a new property for sale can simply type a keyword on the post itself to trigger more information about that property (such as land size, price, inspection times etc...) without needing to leave the platform they were on. If they want to know even more, they can easily "tap" on quick replies such as requesting more info by email or subscribing to be notified when inspections become available if it's a pre-market release. Buyers can even search for more listings from within the chat bubble itself... ALL of these exchanges can happen without even leaving the original social media platform!
The aim of this strategy is to generate hype and capture leads for featured content while saving businesses time. It does this by taking care of your leads by providing information to them (fast) where they actually are rather than expecting them to always be formally searching on your website. It also does it by building in mechanisms to notify you when key leads require more nuanced human attention so you don't have to always be "checking". Finally, one of our most important aims is to help you attract new clients as they see you use cutting edge marketing strategies rather than always relying on traditional methods.
The video below shows our strategy in action for a real estate professional.
See how it works for a real estate professional
Why is chat marketing so important now?
Mobile messaging user rates have exploded and consumers love to engage with chat flows that are creative and provide value to them. When you combine two-way chat flows throughout your digital campaigns, you build the volume and quality of relationships and increase conversion rates.
Chat automation also makes your future ad targeting more intelligent because potential leads who engage with this sort of content are automatically segmented, retargeted and leveraged to create even more accurate lookalike audiences that help you find similar leads.
One-on-one messaging has become standard marketing now. Chat automation is about aligning your marketing to be more in sync with what consumers actually want and how they behave online today. It's how you build relationships immediately and avoid losing opportunities as they happen in real time.
Adam Walker, Real Estate Agent, Ray White Ararat
Chat Marketing for us has been a game changer! The automated process of our ‘bot’ responding to our enquiries has helped save time but most importantly it’s providing our clients with first class customer service. People of today want a response now and that is exactly what Chat Marketing is all about.
The knowledge that Cyber Audience has to create ‘buzz’ posts for our Social Media platforms has raised our profile and taken us to a whole new level!
I highly recommend Pamela & her team if you are looking to become a stand out Agent.
Dave Cooper, Managing Director, Safety Dave
Dave and the team at Safety Dave cannot express enough how valuable Pamela Crawford’s Cyberaudience social media expertise and knowledge has greatly assisted our business.
We would not hesitate in recommending Pamela and her team for your social media and in house training expertise. Staff gained new skills, extensive knowledge and have gone from strength to strength.
Andrea Lever, Managing Director, Ray White Albury North
I have been working with Pamela & her team for approximately 6 months. Pamela is incredibly passionate & enthusiastic.
Since we have been using their services our social media has increased significantly in followers and interaction.
I feel incredibly lucky that I was introduced to Cyber Audience and look forward to our future of working together.
Simon Tropea, Manager, Digital Elder
Very impressive, well structured presentation that was tailor made for us and our clients. We found that the pacing, interaction and the content were perfect. The succinct delivery of relevant content which was educational was the most impressive element. There was not a single point in the consultation that any of the team here thought it was a waste of our time - everything was relevant and very helpful. There were three of us in the consultation and we all had separate takeaways that we shared after the meeting. The main one we all shared was a new focus on the 'persona' of the target market and to understand the funnel of where our message needed to match the client. Could anything have been better? No.
Ric Wallis, Owner, Photo Escapades
The word that comes to mind that best describes Cyber Audience is 'Integrity'. The working relationship with my Project Manager at Cyber Audience is very good - Pamela understands me well and is quick to grasp concepts unique to my industry. Before working with Cyber Audience, I was working with an American Adwords company who, in comparison, were hopeless and I was nervous to work with Cyber Audience in case they didn't know what they were doing. But luckily they were recommended by someone I trust. Having now worked with Cyber Audience going on 18 months, there is no comparison to other agencies or marketing experiences I’ve had - they are great. I have seen a return on my investment - we’ve built a substantial mailing list and continue building sales. I don’t know of anything that could have been better and the element I value the MOST about working with them is once again, integrity.
Richard Lipinski, Owner, My Next Car Buying Advocacy
Pamela and Cyber Audience has been a tremendous help to my startup business " My Next Car Buying Advocacy". She has taken the time to truly understand me, my unique business and my long term objectives. With little marketing and social media knowledge behind me, she has helped me craft, guide and develop a Facebook and Instagram marketing strategy. Long term her assistance has assisted me in identifying and targeting my a various potential client groups and profiles that will maximise my reach, messaging, leads and conversions. Pamela is a pleasure to work with, extremely knowledgeable and dedicated to helping my business grow and be successful. I highly recommend Pamela and Cyber Audience services to anyone wanting to take their social media marketing platform to the next level.
Damian Portaro, Real Estate Agent, Ray White Mildura
Having worked with Pamela now for the last few years, not only has she been completely professional and outstanding in her work, but her guidance, knowledge and ability to perfectly understand what we are aiming to achieve has been second to none.
Pamela has always made herself available to answer any questions and appreciate the constant communication and feedback.
I look forward to continuing to work with Pamela and her ongoing support in the future.
Nydia Jones, Manager Marketing, Communications and Research, CVGT Australia
Pamela is like a fairy that works away in the background to keep your social media healthy.
Her energy and passion is clearly demonstrated in the quality of her work. She provides sound and logical advice when dealing with adverse situations. She has helped us grow our profile significantly through quality content and strategic planning.
Pamela has earnt my highest recommendation because she has taken time to gain an understanding of our business, provides exceptional service, she is there looking after our interests when we can’t be and always delivers what she promises.
Thank you Pamela – you’re fantastic!
Richard Condie, Anglican Bishop of Tasmania
Cyber Audience (Pamela Crawford) has done a number of educational presentations for me in a variety of different contexts about the use of Social Media in my field. Each time she has done this engagingly with useful practical application. The people who have been part of the training have consistently rated these sessions very highly. I would recommend her as a highly skilled and effective social media trainer/consultant.
ManyChat Agency Partner
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