Case Study 15 Glastonbury Place Ararat

Pre-Market Social Media Post

Full Release Social Media Post 



  • Greater buyer interest
  • More competition on listings
  • More online enquiries
  • More buyers at open homes
  • More inspection requests


To obtain wide & relevant reach by lifting engagement levels, creating early & competitive interest through pre-market content exclusive to social media audiences before promoting public listing.

Results Summary

Total Campaign Online Listing Enquiries 58

Total Ad Spend Budget $200

Pre-Market Campaign

People reached 10,998
Comments 52
Engagement 2,052
Conversion (*) 19%

Full Release Campaign

People reached 13,177
Comments 16
Engagement 3,840
Conversion (*) 29%

(*) Conversion = Engagement / Reach (see more metric definitions)