Case Study 18 Munro Court Ararat

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  • Greater buyer interest
  • More competition on listings
  • More online enquiries
  • More buyers at open homes
  • More inspection requests


To obtain wide & relevant reach by lifting engagement levels, creating early & competitive interest through pre-market content exclusive to social media audiences before promoting public listing. 

Results Summary

Total Campaign Online Listing Enquiries 139

Total Ad Spend Budget $240

Pre-Market Campaign

People reached 13,737
Comments 152
Engagement 5,534
Conversion (*) 41%

Full Release Campaign

People reached 12,849
Comments 15
Engagement 5,191
Conversion (*) 41%

(*) Conversion = Engagement / Reach (see more metric definitions)

Pre-Market Social Media Post

✌ Two words: BUSH PARADISE! 😎 #countryhomestead #landscapedgardens 🌳Type "Peek15" for price / address / more info in Messenger (or to request a private inspection!) #openplan👌#comingsoon

Posted by Adam Walker - Ray White Ararat on Sunday, 24 October 2021

Full Release Social Media Post 

🏡 18 Munro Ct #Ararat Lifestyle living on the edge of town! Modern 4BR home on low-maintenance property. Sale by Fixed...

Posted by Adam Walker - Ray White Ararat on Wednesday, 27 October 2021


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