Case Study 200 Flora Avenue Mildura

Download real estate marketing brochure

Download Real Estate Marketing Brochure

Objectives

  • Greater buyer interest
  • More competition on listings
  • More online enquiries
  • More buyers at open homes
  • More inspection requests

Strategy

To obtain wide & relevant reach by lifting engagement levels, creating early & competitive interest through pre-market content exclusive to social media audiences before promoting public listing. 

Results Summary

Total Campaign Online Listing Enquiries 140

Total Ad Spend Budget $350

Pre-Market Campaign

People reached 6,054
Comments 108
Engagement 1,613
Conversion (*) 27%

Full Release Campaign

People reached 9,886
Comments 22
Engagement 4,767
Conversion (*) 48%

(*) Conversion = Engagement / Reach (see more metric definitions)

Pre-Market Social Media Post

Full Release Social Media Post 

 

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