Case Study 4 Sundial Ave Halls Gap
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Pre-Market Social Media Post
Full Release Social Media Post
Objectives
- Greater buyer interest
- More competition on listings
- More online enquiries
- More buyers at open homes
- More inspection requests
Strategy
To obtain wide & relevant reach by lifting engagement levels, creating early & competitive interest through pre-market content exclusive to social media audiences before promoting public listing.
Results Summary
Total Campaign Online Listing Enquiries 14
Total Ad Spend Budget $200
Pre-Market Campaign
People reached 20,482
Comments 11
Engagement 1,158
Conversion (*) 11%
Full Release Campaign
People reached 11,767
Comments 11
Engagement 2,836
Conversion (*) 24%
(*) Conversion = Engagement / Reach (see more metric definitions)