Case Study 4 Sundial Ave Halls Gap

Pre-Market Social Media Post

Full Release Social Media Post 



  • Greater buyer interest
  • More competition on listings
  • More online enquiries
  • More buyers at open homes
  • More inspection requests


To obtain wide & relevant reach by lifting engagement levels, creating early & competitive interest through pre-market content exclusive to social media audiences before promoting public listing.

Results Summary

Total Campaign Online Listing Enquiries 14

Total Ad Spend Budget $200

Pre-Market Campaign

People reached 20,482
Comments 11
Engagement 1,158
Conversion (*) 11%

Full Release Campaign

People reached 11,767
Comments 11
Engagement 2,836
Conversion (*) 24%

(*) Conversion = Engagement / Reach (see more metric definitions)