Case Study 494 Schubach Street East Albury

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Objectives

  • Greater buyer interest
  • More competition on listings
  • More online enquiries
  • More buyers at open homes
  • More inspection requests

Strategy

To obtain wide & relevant reach by lifting engagement levels, creating early & competitive interest through pre-market content exclusive to social media audiences before promoting public listing. 

Results Summary

Total Campaign Online Listing Enquiries 99

Total Ad Spend Budget $250

Pre-Market Campaign

People reached 10,733
Comments 44
Engagement 3,263
Conversion (*) 30%

Full Release Campaign

People reached 15,662
Comments 24
Engagement 6,012
Conversion (*) 38%

(*) Conversion = Engagement / Reach (see more metric definitions)

Pre-Market Social Media Post

Full Release Social Media Post 

 

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