Case Study 7 Circa Way Ararat

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  • Greater buyer interest
  • More competition on listings
  • More online enquiries
  • More buyers at open homes
  • More inspection requests


To obtain wide & relevant reach by lifting engagement levels, creating early & competitive interest through pre-market content exclusive to social media audiences before promoting public listing. 

Results Summary

Total Campaign Online Listing Enquiries 97

Total Ad Spend Budget $200

Pre-Market Campaign

People reached 15,026
Comments 51
Engagement 3,962
Conversion (*) 26%

Full Release Campaign

People reached 16,989
Comments 17
Engagement 5,386
Conversion (*) 32%

(*) Conversion = Engagement / Reach (see more metric definitions)

Pre-Market Social Media Post

Full Release Social Media Post 


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