Why High Volume Offices Shouldn't Put Every Listing On Their Timelines

by Pamela Crawford July 28, 2022

If you're a high performing real estate office with a high volume of listings, it's important to select a cross section of your listings for your timelines on social media while preserving others to promote OFF your timeline. Creating a mix of promotions rather than doing the same thing for every listing is a crucial strategy that will get you the best results.

Why?

People may block or unsubscribe from pages with too many timeline posts because they can be shown the organic and paid versions of your listings which can be overwhelming.

We help you avoid this rookie mistake of "page blocking" by spreading the load between timeline posts and NON timeline promotions. Each listing is still shown to relevant social media audiences but not all of them are published on your pages themselves.

Both timeline and NON timeline promotions have their different advantages. While timeline posts help you demonstrate your marketing strategies to new vendors, NON timeline promotions have more placements available so they can be shown to people who don't even use Facebook or Instagram!

Using a strategy mix of promotions is an advanced strategy for offices with a high volume of listings will use a combination of both ad types. You get the best of both worlds - all the benefits of chat marketing for timeline posts along side the important objective of increasing website traffic and reaching people in as many places as possible.

The point is, run both types of ads and each lifts the performance of the other!

The below is an example of a "NON timeline ad" not shown on the agent's timeline but still shown in buyers' Facebook Feeds, Instagram Feeds, Facebook Marketplace, Facebook Video Feeds, Instagram Explore, Facebook Business Explore, Instagram Stories, Facebook Stories, Messenger Stories, Instagram Reels, Facebook In-stream Videos, Facebook Search Results, Facebook Instant Articles, Audience Network - Native, banner and Interstitial and Audience Network Rewarded Videos...